Championship Selling Play #4 - Brand Yourself

There’s a reason to brand yourself.
It’s called: Buyers.

Buyers take note of your personal brand. They instantly absorb how you look, what you say and how you say it. It registers. Personal Branding then becomes the image, emotion, and thoughtful response you invoke in the other person just after your first interaction.

Then your personal brand is either strengthened or sapped through repeated communications with your contacts at all touch points.

Coach Nick helps you find out what your best personal brand should be. He suggests ways to organize your “value proposition” in order to receive new referrals from your valuable contacts without ever asking for them!

He’ll inspire you to craft a persona and then show you how to create a personal “public relations” campaign to enhance your stature with your clients and prospects.

Coach Nick says it’s helpful to think of your personal brand as your “Bow Tie”.

An apocryphal Coach Nick Story:

One day the Coach was doing a corporate workshop on Personal Branding for salespeople. He started with a story about an employee who wore a bow tie in the office, Monday through Friday. Someone in the large auditorium piped in “how many people do you know who wear a bow tie to work?” and suddenly the whole room called out the name of the unique bow tie-wearing individual– in unison.

What an instant demonstration of the Personal Branding concept. Because of this incident, people in Coach’s circle now refer to brand positioning as ‘Bow Tie’ branding!

Learn how to make yourself memorable. Call Nick at 877-52-COACH and ask to hear more about “Bow Tie Branding”. There’s also a free tool he can pass along to you which will help you define your value proposition.

Hey why not take a test of your personal brand appeal right now! Take the Coach Nick “Bow Tie” Test

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