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A) Targeting "All Stars"
An All-Star is someone who:
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 Cares about you and
your business |
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Is in a position of
influence |
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Can give you
business advice |
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Goes out of his/her
way to provide support |
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Is a fan |
Every sales
professional should have 15 to 20 All-Stars on his or her “team”.
Once this All Star team has been identified, salesperson should make every
effort to “stay on their radar” and constantly add value to their
lives. Coach Nick shows his sales students exactly how to leverage
existing contacts in order to turn them into advocates.
Watch what happens when
an All Star voluntarily introduce you to new contacts, because of
the strong rapport you’ve established and the value you’ve added.
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